Our commitment We build AI systems that serve small businesses honestly. This statement describes the principles that govern how our AI generates content, answers calls, and represents our clients.
Transparency with callers Our AI voice agent is designed to be helpful, not deceptive. We support and encourage clear disclosure that callers are speaking with an automated assistant, and we provide human escalation paths for any caller who requests one or whose needs exceed the agent's scope.
Content quality and accuracy All AI-generated content passes through a panel of three independent language-model judges evaluating accuracy, tone, and brand alignment before publication. Content that fails does not publish. We do not fabricate reviews, testimonials, credentials, or claims on behalf of clients.
Human oversight AI handles volume; humans hold responsibility. Clients retain approval controls where their plan provides them, our team monitors flagged calls and content, and any client can request review of anything the system produces.
Data and consent We use business data from public sources and client-provided information to generate websites and train voice agents. We record and transcribe calls for quality and analytics, and we place responsibility for jurisdiction-specific consent disclosures clearly with the business owner, whom we equip to comply.
Fairness and non-deception We will not build systems whose primary purpose is to mislead consumers. Marketing copy is persuasive but must be truthful. Voice agents book real appointments and answer real questions — they do not impersonate specific humans or manufacture urgency that does not exist.
Guarding against misuse We reserve the right to decline or terminate service for businesses that direct our AI toward deceptive, harassing, or unlawful ends. Compliance with advertising, spam, and AI-disclosure regulations is a shared, first-class priority.
Continuous improvement AI systems are never finished. We monitor for errors, retrain on flagged interactions, and update these principles as the technology and its regulation evolve.
Contact Questions or concerns about our AI practices can be directed to ethics@sitekind.ai.
This document is a demonstration template for the sitekind build and is not legal advice. Production terms should be reviewed by counsel before publication.